What's the secret to their success? It comes down to the passion and drive of four self-described average guys – Travis Garone, Adam Garone, Luke Slattery, and Justin Coghlan. Travis was the "creative genius", Adam, the business-minded strategic thinker. Slattery was the marketing man, while Coghlan was the networker and serial entrepreneur.
A pub conversation and a round of beers was all it took to spark the initial, simple idea of encouraging men to grow a moustache.